Your visitor engagement platform

Smartify helps museums, cultural heritage sites and attractions deliver amazing experiences for visitors.

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Two friends enjoying a visit to a gallery.

Trusted by 700+ amazing cultural organisations

Transform your visitor experience

Available on iOS, Android and mobile web-app. Smartify delivers tours, way-finding, object-recognition and much more into an award-winning elegant design.

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A straightforward digital solution for the culture sector

Why Smartify?

Reach New Audiences

The only museum guide with millions of users and a powerful customer data platform. Attract new audiences through geolocation and personalised push-notifications.


Available across iOS, Android, mobile web and pre-loaded on rented devices. Smartify is accessible anywhere. Low data consumption.

Custom Branded Experience

Avoid costly app store fees, operating system upgrades and out-of-date design. Provide a custom branded experience hosted on a future-proofed platform.

Generate Revenue

Increase your revenue with a successful BYOD solution. Increase ticket sales, promote e-commerce and connect with membership programmes.

Expert Creative Producers

The Smartify creative team has worked on some of the most important and significant cultural heritage interpretation programmes in the past decade.

AAA Accessibility

The only museum guide rated AAA for accessibility. Smartify is available in multiple languages and is user-friendly for those with a variety of access needs.

Ease of Use

Connect seamlessly with existing databases and media. Simple drag and drop editing tools for quick content creation.

Unrivalled, Friendly Support

To be a Smartify partner is to enjoy the highest levels of professional account management. We pride ourselves on our speedy response times.

No WiFi. No Problem.

Engage visitors with a custom branded experience that works on and offline, in a mobile browser or native app - no need to download. Low data consumption.







”Mobile holds the key to unlocking new kinds of visitor experience. Smartify does that, and does it brilliantly.”

Chris Michaels

Director of Digital, Communications and Technology at The National Gallery