Marketing Services

Reach a global audience of arts and culture lovers

Smartify app

No one knows more about art lovers than Smartify

Behavioural inisghts

With Smartify, you can finally understand what your visitors are doing and what they’re in to.

Our user-friendly dashboard and automated reports give you all the data you need to move your organisation forward. Gain new insights and spot emerging trends, and use this new knowledge to unlock commercial and content opportunities.

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Smartify app

Automated messaging with a personal touch

User Segmentation

Build marketing campaigns that fire at just the right time. Or create segments to send tailored offers to the people most likely to respond.

With Smartify, you can reach visitors and potential visitors via email, push, social media and more.

Whether it’s selling tickets, audio guides or products from your shop, sharing membership offers or sending personalised content, we’ll help get your visitors spending more and returning more often.

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Smartify app

Leverage a global community

Global reach
Shared Audiences
Cultural Tourists

With Smartify, you’re no longer limited to your own visitors or collection.

Our millions of users can’t get enough of culture; they want to discover new artists and explore new places.

We’ll put your venue in front of the right people so that you can attract new visitors and open up your collection to a bigger audience.

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Your entire visitor experience, connected

Help Visitors Plan their Trip

Nudge potential visitors based on their likes and location with notifications via push, email, in-app and social media.

Increase Visitor Spend

Once guests have left for the day, promote products and premium content linked to the objects they explored.

Keep in Touch

Create lasting relationships with your visitors. Notify previous guests about new exhibitions or provide discounts on tickets.

Collect Feedback

Prioritise visitor experience by sending post-visit surveys and asking for reviews on TripAdvisor, Google and more.

Intuitive Dashboards

Track the metrics that matter most to you and get to know your visitors like never before.

Marketing and Beyond

We’ll support you on your digital journey. Our team includes data engineers, developers, designers, e-commerce experts and content creators.

”Our communications team recently participated in a Smartify workshop and it was a brilliant experience - an excellent format, inspirational case studies and illuminating insights have really helped our content strategy going forwards.”

Jack Stanley

Museum of London