Tower Bridge

Tower Bridge is London’s defining landmark, with hundreds of thousands of visitors worldwide. It is a unique monument: a working bridge, listed building, learning space, events venue, and a national icon.

The Brief

The Tower Bridge team wanted a guide that could deliver a deeper engagement for every visitor and exciting Augmented Reality experiences.

Smartify’s Solution

We produced an hour-long Highlights Tour that places the authentic voices of Tower Bridge at its heart by conducting a series of interviews with a cross-section of its staff. 

We also work with Tower Bridge to re-colourize and animate archive photography of the Bridge in it's opening week in 1886. This was used to create an unique AR experience.

Finally, we supported the Bridge team in transitioning to offering a Bring-Your-Own-Device mobile guide solution. This included consultancy on signage, best-practice examples of promoting a guide for maximum take-up, and training staff.

The Results

35% of visitors now elect to take the Smartify-powered audio guide, which allows them to hear some of the secrets, stories, and surprises of the Bridge told by its very own staff, enriched by unique images—and brought together in a uniquely personal, human experience. Clear on-site signage lets everyone know the tour is available.

Learn more about the tour and listen HERE.

Check out the AR experience here: