Waddesdon Manor, Rothschild Foundation and The National Trust Buckinghamshire
Waddesdon Manor was created to impress. Built by Baron Ferdinand de Rothschild between 1874 and 1885, the house displays his collection of arts and was intended to host parties for the rich and famous. Since 1957, Waddesdon Manor is now owned by the National Trust and managed by the Rothschild Foundation, a family charitable trust.
Waddesdon showcases a fantastic art collection alongside the splendour and highest quality workmanship of the interior decoration itself. For this reason each room is displayed as it was in the 19th century - with no wall labels or signs to help visitors connect to the fascinating stories behind each object. Smartify was appointed to create a guide experience that would provide information about the entire house - for the decorative arts and architecture as well as the paintings.
Challenge: As a historic house, Waddesdon Manor contains many three-dimensional objects and furniture on different perspective planes, in front of each other and on top of each other within the same space. Clusters of porcelain, mirrors, marbles and antique furniture; or cabinets of weaponry, clocks and coins can present challenges for image-recognition technology when it must function across all mobile devices. Imagine the stark contrast in camera quality between the latest smartphones compared to an old iPhone 6! We were tasked with replicating Smartify’s super fast image-recognition capabilities for this mini Versaille.
Our solution: Working closely with Rothschild Foundation, Smartify’s engineers and designers explored all manner of ways to provide information in an intuitive and elegant way. We created the ‘group scan’ feature. Group scan is a heads-up experience that keeps the best of Smartify’s scanning technology with helpful design to deliver the right balance between highlights and in-depth information for a cluster of objects. Visitors are able to explore a number of objects at once and pick our features more easily. Smartify carried out user testing with varied audience groups to ensure the experience was as accessible as it is awe-inspiring. The experience was launched with Waddesdon’s new Treasury exhibition highlighting the jewels and precious objects in the collection.
The results: In the words of Jo Fells, Head of Marketing and Communications at Waddesdon Manor “As a house museum, we want to keep our rooms free of labels on our walls. Smartify allows our artworks and objects to remain the focal point of any visit and provides you with a goody bag of best bits to dip back into when you’re home. Best of all, the app is free for users and takes up little space on your phone.”
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